Our vision

Marketing has evolved.
‍Mindsets and skills haven't.

G/M-F brings marketers and startup founders back into a data-driven operating framework to run and document articulated marketing activities that enable true learnings and results.

1. Expert Marketing Knowledge to Elevate Careers

Marketing readings and education are easy to find on the web... and 98% of it suck.
That makes it hard for learners and practitioners to focus on what matters: designing experiments to learn what works and what doesn't.

2. Growth Success is Marketing Failure Gone Wrong

98% of marketing posts will fail. Because there's no such thing as a predictable hit. It's the compounded value of all the learnings you get from rapid experimentation.
G/M-F is designed to facilitate just that.

3. A Holistic View of Marketing

All marketing elements are interconnected. Yet, there's rarely a marketing big picture. G/M-F is built on how successful startups operate in the real world by providing a holistic marketing perspective to help founders and professionals.





Guillaume Dumortier

Digital Strategy, Growth Marketing, Prompt Engineering, B2C, SaaS, eCommerce

With over 20 years of digital strategy and growth marketing engineering expertise, we reach an audience of over 10,000 founders & marketers worldwide.

Our lead instructor, Guillaume Dumortier, is a Silicon Valley-based marketing strategist with collaborations spanning high-profile startups (Algolia, Life360) to industry giants (L'Oréal, Red Bull).

An ESCP Business School and Stanford University alumnus, Guillaume specializes in digital strategy, growth experiments, and AI marketing.

$10M+

Ad budget spent

500+

companies helped

20,00+

STUDENTS trained

2016

EST.