With over 15 years of experience in the Tech, Telco, Retail, and CPG industries, I am a marketing executive and entrepreneur who has worked with both high-profile companies and thriving venture-backed startups. My extensive portfolio includes companies such as L’Oréal, Reckitt, Bouygues Telecom, Red Bull, Danone, Chanel, Kering, YellowPages, Bank of the West, Life360, Henry's and more.
I have spent the last 15 years in Silicon Valley, where I first was responsible for scouting new innovations and developing new business opportunities in mobile, media, and tech for Bouygues Telecom and TF1 - part of the Bouygues Group ($40B revenue in 2018).As a mentor for high-profile startup accelerators and academic training programs like General Assembly, GrowthX, Blue Factory, HAX/SOSV, The Refiners, Le Wagon, Numa, Startup Leadership Program, SenseCube, and Hacker Exchange,
I also speak extensively on the topic of Growth Marketing around San Francisco and Paris.
In 2016, I founded The Growth Concierge, a growth marketing boutique that specializes in helping startups get early traction, find product/market fit, refine and map their ideal user profiles, and activate their acquisition channels.
If you're interested in learning more about my experience and how I can help your business grow, please feel free to connect with me here.
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4 weeks | 5 seats | New cohort every month
To succeed in eCommerce, businesses must learn how to predict Customer Acquisition Cost (CAC), which is the cost of acquiring new customers.
The $1 a day strategy, popularized by digital marketing expert Dennis Yu, has become one of the most effective and affordable ways to reach your target audience on social media platforms through video ads.
The Jobs-to-be-Done (JTBD) theory asserts that customers don't buy products; they hire them to get a job done.
Going viral has become the ultimate goal for many marketers and businesses, with countless articles and guides detailing the steps to achieve this elusive feat. However, the truth is that going viral is not the ultimate marketing goal.
Duolingo's success can be attributed to a combination of strategies like personalization, gamification, mobile-first approach, free-to-use model, and mascot marketing.
The best marketers think less about funnels. More about loops: a user action creates an output that creates a new user.
Fix your digital plumbing leaks. Try new platforms. Refresh your audience insights. Produce high-intent content.
Silicon Valley is home to 220+ unicorns, more than anywhere in the world. Our live session covered the evolution of marketing pillars, tools and dynamics from a Silicon Valley eye.
To help you and your business grow, Growth/Marketing- Fit blends cohort-based programs with content and a supportive online community.
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